About Us

The storytelling of art

waveL art

waveL art is a PR agency based in Athens and Luxembourg that connects artists, galleries, curators and businesses. We create art strategies, narratives, events and projects. We apply the art of storytelling to the arts.

Our Philosophy

We believe in the potential of art and its beautiful,  enigmatic, capricious, and sublime intelligence.
 
We discover and explore. We exchange and reflect. We imagine and invent.

What We Do

We translate art into narratives, ideas and opportunities.
 
We produce art strategies, events, projects and campaigns.
 
We act as networkers, brokers, matchmakers and storytellers.

Meet the Team

Markus Payer

Founder & Director

Katerina Nikolaou

Art Curator and Cultural Project Manager

Mariandrie Chrysostomou

Visual Artist

Maria Freitas

Digital Marketing & Social Media

 

Audrey Ripoche-Rey

Strategies & Campaigns

 
 

Viktoria Urban

Stories & Writing

 
 
 

Sandrine Palme

Content & PR 

 
 
 

Maria João

Graphic and Web Developer

Markus Payer

Founder & Director

In 2020, I founded waveL, leveraging my extensive background as a communication executive and media editor, along with some practical hand luggage. My passions include high-tech innovations, intelligent systems, international teams, courage, challenges, and creativity.

Throughout my corporate career, I have held senior roles at SES, RTL Group and Nation Branding in Luxembourg, the C-Band Alliance in Washington DC, Syngenta in Switzerland, and Bertelsmann in both Germany and the United States.

Prior to this, I spent many years as a journalist, reporter, correspondent, and editor for esteemed organisations such as Frankfurter Allgemeine Zeitung, Reuters, and SpaceWatch Global.

Additionally, I am Director on the Board of the Luxembourg-based Asteroid Foundation.

Talk to me about: High-tech, Space, Health, Semiconductors, Telecoms, Climate, Media and Art.

+352 621 968 002
+30 698 072 3215

Katerina Nikolaou

Art Curator and Cultural Project Manager

I’m an Art Curator and Cultural Project Manager with experience across galleries, independent spaces, and design hotels in Greece. Holding a BA in Communications from The American College of Greece and an MA in Art Administration and Cultural Policy from Goldsmiths, University of London, I collaborate with Greek and international artists across visual arts, video art, and sculpture. My work focuses on creating meaningful cultural dialogue through exhibitions, residencies, talks, and educational programmes.

Talk to me about: Ideas, Projects, Experiences and  Collaborations.

Mariandrie Chrysostomou

Visual Artist

Born in Cyprus and based in Athens, I am a visual artist working primarily with textile and installation. My practice explores materiality, gender, and human relationships, while engaging with education as a tool for shaping the future. Passionate about reading, writing, and immersive experiences, I create projects and platforms that connect people, disciplines, and ideas.

Talk to me about: Art, Ideas, Events, and PR.

Maria Freitas

Digital Marketing & Social Media

Born in Portugal, contaminated by the sun and the sea, I share my energy for life with everyone who crosses my path! I’ve always been very talkative, which is one of the reasons I chose my academic career.

As a Communication graduate, my speciality lies in Digital Marketing and I’m currently studying for a Master’s degree in Creative Industries Management with the aim of broadening my knowledge in the areas of strategic and business management of projects, financing and internationalisation in the cultural and creative sectors.

When I’m not looking for new tools, concepts and technologies to develop disruptive communication and marketing strategies, you can find me bingeing a series or walking around “Cidade Invicta”.

Talk to me about: Digital Marketing, PR and Cultural & Creative Industries 

Audrey Ripoche-Rey

Strategies & Campaigns

 

I am a PR and Communications advisor with a knack for turning complex topics into compelling stories. In the past 10 years, I have worked for tech companies in various industries such as Space, Aerial imaging, Semiconductors, and Software solutions.

I also managed Communications and Marketing for a leading not-for-profit organisation in Australia in the health and research sector. My work experience ranges from devising a communications strategy to rolling it out across multiple channels, and includes crafting key messages and narratives, media relations, copywriting, managing and producing audiovisual content.

Talk to me about: Space, Telecoms, Semiconductor, NGOs

Viktoria Urban

Stories & Writing

I have widespread experience in science/technology communication, PR, content creation, editorial services, public speaking and event management. I am passionate about everything to do with space and technology. I have written articles and content for numerous magazines (both online and in print), websites, and social media platforms.

I also worked as an Editorial Director and a Marketing & Communication Coordinator for leading companies in the space sector, where I developed and implemented marketing and communications plans, produced press releases, managed media outreach, press conferences, and event management; developed and delivered editorial plans, increased brand awareness, and built up and managed social media channels.

Talk to me about: Space, Technology, Social Media and Art.

Sandrine Palme

Content & PR

I am a content and communications specialist passionate about turning complex and fast-moving topics into clear, structured and engaging narratives. My work combines storytelling with strategic thinking to create content that resonates and performs.

I develop press materials and strategic content, including media briefings, positioning frameworks and storylines, and translate complex technologies into content tailored to media and stakeholders. My experience also includes editorial and SEO-driven content, newsletters and media monitoring.

With an international background across Germany and France, I bring a cross-cultural perspective and a strong interest in building connections across teams and audiences.

Talk to me about: Space, High-Tech, Health & HealthTech, Strategic Communication, Storytelling, Media & Trends, Networking and Art.

Maria João

Graphic and Web Developer

I’m Maria, a graphic&web designer and a WordPress Elementor developer with 8+ years of experience.

I am passionate about delivering top-notch design solutions that are both aesthetically pleasing and functional. My expertise includes designing logos, branding materials, websites, presentations, and all other graphic materials.

As a WordPress Elementor developer, I am capable of developing fully-responsive custom websites, including CMS systems & using Design Systems, and Theme Styles. I am always seeking new opportunities to improve my skills and keep up with the latest design trends and technologies.

I take pride in my work and am committed to delivering projects that exceed my clients’ expectations. I am very responsive and always available to assist with any questions or concerns that may arise.

Talk to me about: Graphic Design, Web Development and Social Media Design.